2026 Results Report · Sept 30, 2026We didn't rebuild three websites. We built around the corner.
This is the story of where each brand was, what we built, and where the numbers say it's heading. Every figure comes straight from Google Search Console, Google Ads, site analytics and the websites' own lead records.
Most agencies optimize for the Google of five years ago. We build for the one that's coming.
When we rebuilt Curt's, Power Washing And More and All Brite, we didn't copy what competitors were doing. We planted the flag on techniques most local service companies in South Florida haven't even heard of yet. Here's what's running under the hood of all three sites today.
The result: 940 search-optimized pages across three brands. Here's what that's doing for each one.
The flagship. A rebuilt site that's showing up 6× more and a lead engine that pays for itself.
We rebuilt the Curt's site and relaunched it on June 16. In the two weeks before launch, Curt's showed up in Google about 166 times a day. In the last 28 days, it's about 1,050 a day. Same business, same market. The difference is the site.
~20 free leads a month on top of paid. House washing leads the mix (26), then roof cleaning (10) and driveways & pavers (9). The Lake Worth artificial turf page already ranks #2.7, and "curts pressure cleaning" ranks #2.
Curt's is the proof. When the playbook has time to work, it turns into a dependable, profitable stream of leads. Power Washing And More and All Brite are on the same path.
From paying for every click to getting found for free, and climbing every month.
Before the new site, PWM relied on paid ads, and the old ad setup was reporting hundreds of "conversions" a month (286 in March from 259 clicks), more than the clicks themselves. It was counting page visits, not leads. There was no real way to know what was working, and no free search presence to fall back on.
- New site live June 16 with 290 pages: city, service, fleet and how-to content
- 53 real form leads since launch, test entries removed
- 41 of them unpaid, with no ad spend behind them
- Honest tracking: Search Console, source-tagged leads, real conversions
- Owns its name in Google: "power washing and more" ranks #2.0, "...pompano beach" #1.9
46,494 total. Visibility jumped ~7× the moment the local pages went live in late July. September runs to the 29th.
| Content already ranking | Rank | Shown |
|---|---|---|
| Roof soft wash cost in Florida | #5.1 | 210 |
| Reviews page | #6.2 | 435 |
| Travertine & marble pool deck cleaning | #8.1 | 905 |
| Pressure washing florida | #9.3 | 137 |
| Soft wash vs pressure wash | #12.0 | 1,395 |
The how-to and cost articles are doing exactly what they were built to do: ranking on page 1 and pulling in clicks second only to the homepage. That's the signal we watch for before scaling a content type up.
Built from absolute zero in one of Florida's toughest markets.
All Brite didn't start behind. It didn't start at all. No rankings, no indexed pages, no search history, nothing for Google to trust. And it's competing in Miami, Fort Lauderdale, Boca and Palm Beach, where established window-cleaning companies have held page 1 for years.
In under 7 months we built the whole foundation: a 268-page footprint across three counties, now indexed and showing up against long-time local players. A new domain has to earn trust first. This is that work, and it's done.
Up nearly 7× in two months. The curve is bending upward.
| Contested market | Position | From nowhere to |
|---|---|---|
| "brite windows" | #7 | Page 1 already |
| Boca Raton window cleaning | #20 | One push from page 1 |
| Miami Beach window cleaning | #33 | Competing in a premium market |
| Brickell & Miami | #34 | On the board in Miami's core |
| West Palm Beach | #34 | Palm Beach coverage established |
| "white spots on windows" | #36 | Problem pages catching real searches |
Every one of these positions was "not found" a few months ago. In markets this crowded, the hardest step is going from nothing to something, and All Brite has taken it. Real inquiries are already arriving, like a Palm Beach homeowner asking for a quote on 8 second-floor windows plus patio screens.
Every dollar in came back 8.3×.
| Marketing retainer (10 × $5,000 + 2 × $3,500) | $57,000 |
| Curt's paid Google leads (968 × $68) | $65,824 |
| PWM & All Brite Google Ads spend (all campaigns, counted in full) | $15,906 |
| 3 new websites (3 × $500) | $1,500 |
| Total investment | $140,230 |
| Estimated revenue generated | $1,169,550 |
| Net return | +$1,029,320 |
Break-even sits at just 11% close rate. And that's first-job value only. Repeat cleanings,referrals, reviews, and All Brite's leads aren't counted here, and the free search leads keep growing every month without added ad spend.
$1,150 average residential job and 85% close rate provided by client. PWM ad calls: 60 from call-only ads, where every click dials the business directly, plus a conservative 10% of the 433 clicks on the phone-focused campaign (43 calls).
Visibility first. Rankings next. Then leads at scale.
SEO always moves in the same order, and each brand is at a different point on the same curve. Curt's is already converting. PWM's rankings are climbing every month. All Brite is getting indexed fast. Nothing here is luck. It's the playbook running on schedule.
One team, fifteen disciplines, three brands.
The results above don't come from one tactic. They come from all of this, running together for every brand, every month.
The groundwork is done. Now we turn visibility into customers.
Curt's
- Record the source (Ads vs. free search) on every lead
- Rewrite titles on high-view pages to turn 64k appearances into clicks
- Short quote forms on every city and service page
- Redirect old addresses to their new pages
Power Washing And More
- Move main service pages from page 2–3 onto page 1
- Rewrite titles to lift click rate on 46k+ appearances
- Refresh commercial pages and offer
- More how-to and cost articles, the content that's winning
All Brite
- Weekly Business Profile posts and review requests
- Push Boca Raton, Miami Beach, Miami and West Palm onto page 1
- Consistent listings on Yelp, Nextdoor, Angi, BBB, chambers
- 4–8 new local articles every month
Anyone can run ads. What we do is see around the corner, and build there first, so when your competitors catch up, you're already ranking.
940 pages, three brands, every number pointing up. And because these are assets the business owns, they keep working and gaining value every month, ads or no ads.
Sources: Google Search Console, Google Ads, Google lead exports, site analytics, website lead records and Semrush (rankings are estimates). Lead counts exclude spam and internal tests.